Marketing Technologies in Business Education (Sajna Razi)
CATE Seminar Series
November 20, 2024
12:00 PM - 1:30 PM
Location
Teaching Excellence Building (TEB) Room 201 or online on Zoom
Address
924 S. Morgan St., Rm 201, Chicago, IL 60607
Calendar
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The CATE Seminar Series features the work of UIC instructors who are investigating how their teaching practices impact the learning experiences of their students in their courses. In this session, participants will hear from scholars about their research findings in the first hour. In the second half hour, participants in-person will be able to consult with CATE staff on how to apply the scholars’ teaching strategies, research methodology, and/or research findings to their own practice and research. All faculty, staff, graduate students and postdocs are welcome to attend. Light refreshments will be provided at the session.
Speaker: Sajna Razi, Marketing
Title: Marketing Technologies in Business Education
Abstract: Marketing technologies are digital technologies used in the field of marketing to achieve business goals. In the marketing industry, the number of marketing technologies used has increased from 150 to 9000 in the last ten years. These are used to create and monitor omnichannel consumer experiences. This is used in the day to day working of a marketer in the current times. So, it is critical to align the new generation of marketers to these skills and include these in their marketing education to prepare them for future successful careers. The traditional method of marketing education is currently not aligned to this dynamic need of the data driven marketer. Bringing in marketing technologies and implementing them for learning in marketing classes helps to bridge this gap. In this talk, I study how inclusion of Marketing technologies in marketing course curriculum and learning using them, affect student learning ,engagement and outcomes(skills, self-efficacy, help for future careers). The results of this research are aimed to improve student learning using marketing technology platforms and improve student outcomes.
Format: This seminar will be in a synchronous-distributed format. It is an on-campus, in-person event with option to join online via live streaming.
Inclusion and Accessibility Information: CATE is committed to making events accessible. CATE’s in-person events typically involve a combination of presentation and discussion-based activities. We welcome ASL interpreters, note-takers, and accompanying assistants to in-person CATE events. The TEB is wheelchair accessible with an elevator to the second floor space. The TEB space is equipped with fixed-height tables that are moveable and can be reconfigured. There are single-occupancy, all-gender, accessible bathrooms on the second and basement levels of TEB. CATE’s online events are delivered through Zoom, will use Zoom auto-captions, and may include breakout rooms and group discussion. Sessions will use Zoom projected with the Zoom into the physical space. The TEB space also has built-in ceiling microphones throughout the room so Zoom attendees can hear the session facilitators and conversation from in-person attendees. If you have any accessibility questions, requests, or to coordinate accommodations, please contact the CATE team at teaching@uic.edu.
Date posted
Aug 2, 2024
Date updated
Oct 8, 2024